I'm Dua Al Toobi.

As an expert in corporate and multinational transformations, I specialize in helping organizations navigate the challenges of digital disruption and future-proof their workforces. My passion lies in empowering businesses to embrace innovation, optimize operational models, and build the capabilities needed to thrive in tomorrow’s world of work.

With years of experience leading large-scale transformations across industries such as banking, financial services, and aviation, I’ve successfully merged technology with human-centric leadership. Now, as an entrepreneur, my focus is on helping others make this shift—whether you’re a business leader or an individual ready to reskill for the future.

Areas of Expertise:

  • Digital Transformation Strategy
  • Future-Proof Workforce Solutions
  • Reskilling & Upskilling Programs
  • Leadership & Organizational Development
  • Nationalization Strategies (GCC)

 

Explore how I can help your organization or career adapt to the future of work.

Education has been the bedrock of Dua's professional journey. With an Executive Masters in Digital Transformation & Innovation Leadership under her belt, She's currently pursuing of a Doctor of Business Administration (DBA). For her, lifelong learning and continuous innovation are not mere abstract ideas—they're deeply ingrained in her personal and professional ethos.

My professional journey transcends the boundaries of a conventional corporate landscape.

As a TV presenter and educational advisor, I have unique the privilege to engage with leading figures in technology, government, and entrepreneurship in my capacity as a TV presenter for Dubai One TV.

These interactions provide a rich backdrop of insights that further fortify my grasp of the intricate digital ecosystem of the GCC.

In addition to my corporate commitments, I devote time to shaping future leaders as a guest lecturer and industry advisor at prestigious international universities. I consider it an honor fostering a new generation of leaders equipped with the necessary skills to navigate the digital era.

At the heart of my work lies a singular, overarching goal-empowering individual to thrive in a digital world through reskilling, training, and lifelong learning and facilitating organizations in their transition into resilient and future-proofed entities ready to meet the demands of an increasingly digital age.

Welcome to my realm. Let’s co-create the future!

see dua in action

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