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Shaping the future of work

I help leaders turn disruption into direction

I don’t decode AI. I decode what it means for your people, your policies, and your power to adapt.
As a strategist, speaker, and author, I help governments, CEOs, and institutions bridge the divide between digital disruption, nationalisation goals, and workforce readiness. Turning complexity into clear, people-first action with measurable impact.
Dua delivers a compelling and practical roadmap that enables leaders to future-proof their organization and embrace digital transformation in the age of Al.
Don Tapscott
New York Times bestselling author of The Digital Economy and a Thinkers50 Hall of Fame
Dua’s book is an essential roadmap for leaders navigating digital transformation and workforce development.
Saqr Eraiqat
Secretary General,  Dubai Digital Assets Association
At a time when digital change is outpacing human readiness, 'Futureproof Your Workplace' delivers what GCC leaders need most: a clear, psychologically grounded guide to putting people at the centre of transformation.
Tony Evans
Author of 'Generation AI', Former Marketing Science
Director at Meta & Founder of Onv.ai

As Seen On

AGBI
Dubai One
Fast Company
Gitex Global
Trends

Latest Book

Get free access to Dua’s latest book

Amazon #1 bestselling author
#1 Amazon Bestseller

Bridging the divide between nationalisation goals and the digital skills gap in the GCC

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what I do and why

Leading transformation from the inside out

I’ve spent 12 years inside transformation, not just consulting on it but leading it. From large scale mergers to national workforce programs, I’ve helped organisations shape change rather than simply react to it.
My dual background in digital transformation and HR gives me rare fluency across systems and people, policy and execution. As Founder of The Futureproof Advisory, Global Director of Digital Partnerships and Data at Women in AI, and author of Futureproof Your Workforce, I design time-bound, outcome-driven frameworks that turn digital ambition into real workforce results.
“I help leaders future-proof their workforce so they can move faster, adapt smarter, and win where it matters most.”
I shape the conversations that matter on stage, on screen, and through my book, a practical guide for leaders navigating nationalisation, talent transformation, and human-machine collaboration.

As one of the first GCC nationals to earn an Executive Master in Digital Transformation and now pursuing a Doctorate focused on human connection in the age of AI, I blend academic depth with practical execution.

I help leaders future-proof their workforce so they can move faster, adapt smarter, and win where it matters most.

To see how I can support you, let’s connect

Trusted by leaders driving the future of work

Government
Government ministries rethinking national workforce strategy.
Public Sector
Semi-government and public sector organisations modernising legacy systems.
C-Level
CEOs navigating workforce transformation at scale.
Enterprise & Leaders
Enterprise HR and digital leaders struggling to turn intention into impact.
My work has been featured on platforms such as Dubai One, Sky News Arabia, and Fastcompany, where I contribute to conversations on nationalisation, AI, and the future of work.​

Whether advising behind closed doors or speaking on global stages, I help leaders turn disruption into direction — and build talent strategies that make nationalisation real.​
Start The Conversation

Advisory, Speaking, Writing

Driving impact together

Whether you're looking for a strategic advisor, a keynote voice, or a playbook that reframes your nationalisation and workforce agenda — I’m here to partner with you at the intersection of people, policy, and transformation.

Advisory

Futureproof Your Workforce — From the Inside Out

Explore my advisory approach to aligning digital ambition with talent, policy, and measurable change.

Advisory Engagements

SPEAKING & Moderation

Shaping the Conversations That Shape the Future

Book Dua to speak, moderate, or facilitate high-impact discussions on nationalisation, job transformation, and inclusive innovation.
Speaking Engagements

THE Book

Futureproof Your Workforce —The Playbook

A practical guide for leaders navigating AI, nationalisation, and the human–machine era.
Discover The Book

Futureproof Files

Insights That Build Future-Ready Institutions

This is where I share the work beneath the work: articles, visuals, and resources that translate disruption into direction, drawn from my book Futureproof Your Workforce, my advisory practice, and published contributions across platforms like Fast Company, AGBI, and MENA Trends.
Explore Content

Purpose beyond platforms

Driven by impact
not just outcomes

I measure success through impact. Alongside my advisory and speaking work, I’m deeply committed to mentoring the next generation of purpose-led talent and inclusive innovators.
As Global Director of Digital Partnerships and Data at Women in AI, I support global efforts to advance gender equity in AI. I also proudly mentor emerging thought leaders through the Ignyte Mentorship Team and contribute as a guest lecturer and speaker across regional universities, sharing real-world insights at the intersection of policy, people, and the future of work.

Because building the future means investing in the people who will shape it.